Google Ads readiness roadmap

Next CRM build plan

Build these stages one at a time, then take screenshots after each finished stage. The goal is reliable Google Ads tracking, stronger feedback signals, and better optimisation over time.

Stage 6 — Persistent attribution storage

Built

Keep GCLID, GBRAID/WBRAID, and UTMs for the whole patient journey, not only the current page.

Open stage

Store ad click data on first visit

Carry attribution across pages

Attach it to bookings and enquiries

Protect patient notes from tracking

Stage 7 — Google Ads conversion audit

Built

Log Paid Booking and Booking Enquiry outcomes for audit visibility, while browser-side Google Ads conversions use the configured labels after consent.

Open stage

Create conversion event log

Record paid booking and enquiry outcomes

Load Google Ads only after consent

Send conversions with the correct labels

Stage 8 — Google Ads spend import

Planned

Bring ad spend, clicks, CPC, CPA, and ROAS into the CRM so performance is judged properly.

Open stage

Connect campaign spend source

Match spend to campaign tags

Calculate CPA and ROAS

Show winning/losing campaigns

Stage 9 — Tracking health centre

Planned

Give admins a simple checklist showing what is connected, what is missing, and what needs fixing.

Open stage

Check saved Google IDs

Check conversion labels

Check recent attributed bookings

Check Google feedback status